PORTFOLIO

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Every design project begins with an idea or brief for a desired marketable or informative aspect of a brand. For Waffle House, the food, the associates, and the experience are their main marketable key points. A meeting is held with a few creative minds to explore their unique perspectives and ideas along with using AI assistance, collaborating to find the best possible catchy headline, imagery, layout or theme to portray our communication in the best way possible. Food and people photography is then scheduled (if the shot has not already been taken). With these elements supplied, I then bring the vision to life with thoughtful design focusing on every aspect (color, photography, fonts, messaging, background, etc) that best captivates our customers. These are examples of some of the more whimsical customer-facing marketing materials that fit the Waffle House brand!

I have had the opportunity to work with a magnitude of industry leading brands through co-branded design projects, showcasing my ability to promote both individual brands while adhering to each brand's specific guidelines.