Thoughtful & Effective Design

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  Every design project begins with a brief of desired marketable aspects of a business. For Waffle House, the food, the associates, and the experience are the main key points. A creative meeting is held to bounce ideas off of different people with unique perspectives along with AI, collaborating to find the best possible catchy headline, imagery, layout or theme. Food and people photography is then scheduled (if the shot has not already been taken). With these elements supplied, I then bring the vision to life with thoughtful design focusing on every aspect (colors, photography, fonts, messaging, background, etc) that best communicates to the viewer. These are examples of some of the more whimsical pieces that fit the Waffle House brand!

I have had the privilege to work with a magnitude of industry leading brands through co-branding design. Promoting both individual brands while marrying the two and adhering to each brand's specific guidelines.